Your prospect doesn't want AI agents or voice bots. They want to stop answering the same 5 DMs every day. Turn any feature into outcome-first copy that converts.
How it works
01
Name your feature
Any tool, product, or service you're pitching.
02
Run the frameworks
So What? test, Value Equation, 3-part frame.
03
Get your pitch
Generated live and emailed to you.
Build your pitch
Step 1 — The Feature1 of 5
What are you pitching?
Name the feature or tool. We'll translate it into something your prospect actually cares about.
Step 2 — So What?2 of 5
Ask "So what?" 3 times.
Climb from feature → benefit → outcome. By the third answer, you're at what they'd actually pay for.
Feature
—
↑ so what?
Benefit
↑ so what?
Deeper Benefit
↑ so what?
Outcome — the hole
Step 3 — Value Equation3 of 5
The math behind a yes.
Make the top half bigger and the bottom half smaller.
Dream Outcome
×
Likelihood of Success
= VALUE ↑
Time to Result
×
Effort Required
Step 4 — Pitch Frame4 of 5
How do you want to open?
Every frame leads with the outcome — they just land differently depending on your prospect.
1
Pain First
Lead with what hurts
2
Vision First
Paint the better day
3
Number Drop
Open with a cost or stat
4
Question Hook
Yes-inducing question
Step 5 — Get Your Pitch5 of 5
Where should we send it?
Enter your name and email — we'll open your pitch on the next page and email you a copy to keep.